23A – Your Venture’s Unfair Advantage

1. Domain Experience – It is very valuable to have knowledge in how stock trading is conducted otherwise customers would not trust the product. It is not rare but is less common knowledge. It is not inimitable as people can learn the skill. It is non-substitutable as this is a very specific type of knowledge.

2. Development Experience – It is very valuable to know how to develop an app as it can reduce costs. It not rare as you can easily find other software developers. It is not inimitable as others can try to mimic the functionality of the app. It is substitutable, similar to how other companies can hire training developers.

3. Network – It is very valuable to have a good network of customers and product supporters. It is not rare as everyone has a unique network. It is inimitable as everyone’s network consists of unique individuals. It is somewhat substitutable if people in two networks have a similar background.

4. Revenue Model – It is valuable because every business needs to generate sustainable income. It is not rare as many businesses have a subscription-based revenue plan. It is not inimitable for similar reasons are rare. It is substitutable as the company can have other forms of revenue models.

5. Value of product – This product is quite valuable as it is something a lot of people can utilize. It is not rare as there are other ways to learn about stock trading. It is not inimitable as other apps with similar functionality can arrive in the market. It is also substitutable as other methods of learning are present.

6. Marketing – This is valuable as it can be marketed to various types of customers. It is not rare as marketing is present in most types of products. It is somewhat inimitable as companies cannot copy the ads and designs due to copyright issues. It is substitutable as you can have sales by word of mouth.

7. Accessibility – This is very valuable as people need to be able to comfortably use the app, along with multi-OS support. It is not rare, as other products have apps but not always in a convenient manner. It is not inimitable as different knockoff app can come to the market. It is not substitutable as it would remove the ease of use aspect.

8. Location – This is valuable as people can access the app from any location (there is no physical restriction). It is not rare as most apps can be used globally. It is not inimitable as similar to rare, it can be used globally. It is not substitutable, other physical platforms cannot be accessed on a global scale.

9. Payment options – This is valuable as people will not need to pay in cash. This is not rare as most online products support credit/debit cards as well as mobile payment apps such as Apple Pay and Google Pay. This is inimitable as many tech companies have made it easy for users to access their payment platforms. This is substitutable as the payment options could include cash and cryptocurrency but those do not seem as relevant for this application.

10. Customer Support – This is a very valuable part of any organization. This is not rare as many companies have customer support, but it is rare to have good customer support. This is inimitable but it is challenging as it requires detailed training as well as funding. It is not substitutable as mobile apps and platforms tend to always have issues from a technical as well as the customer side.

For me, the top resource would be accessibility. The reason is that there are many products out there that can teach you how to trade-in the stock market, but there are not many beginner-friendly, easy to use, subscription based, multi-platform apps that teach you the techniques. This was one of my primary objectives when developing the plan for this project as it can reach a lot of people and help them ease into the process of stock trading.